we built a
brand studio
for people tired of
toning it down
WHO IS SPUNKY PSYCHE?
BUILT FOR THE ODDBALLS, OUTLIERS & ORIGINAL THINKERS.
Spunky Psyche is a brand strategy, design, and marketing studio for unconventional founders building something worth caring about it.
We work with creators, consultants, artists, agencies, service providers, and founder-led businesses whose work is shaped by their personalities, perspectives, lived experiences, and big ideas.
The people who looked at the way things have always been done and thought, “Yeah...I think we can do better.”
Maybe you're challenging an outdated industry, creating the resource you wish you'd had, building a more inclusive experience or urning an unconventional idea into a business. Sometimes it looks like simply refusing to run your company according to someone else's rulebook.
Those are the stories we're interested in telling.
What makes you different as a founder is EXACTLY what we should be building your brand around.
Too often, branding teaches founders to look outward first: What are competitors doing? What looks professional? What does a business like mine supposed to sound like?
We'd rather start with YOU.
Through strategy, storytelling, design, and brand-led marketing, we uncover the personality, perspective, and ideas already making your business different—and turn them into a clear brand people can understand, recognize, and remember.
You don't need to become more like everyone else to build a credible business.
You need to make it easier for the right people to understand why you're not.
Meet the Founder
HI, I’M ALIVIA. I LIKE CONNECTING DOTS OTHER PEOPLE DON’T SEE.
I’m a Louisiana-born brand strategist, designer, storyteller, and the founder of Spunky Psyche. I’m endlessly curious about people, the stories we tell, and all the wonderfully weird ways we make meaning out of the world around us.
When I’m not falling down a research rabbit hole for a client, I’m usually making something just because I can. I love crochet and creative writing, and I’m currently learning Louisiana French as a way to reconnect with my Creole heritage and better understand the language, history, and stories tied to where I come from.
That curiosity follows me pretty much everywhere. I like learning how things came to be, collecting seemingly unrelated ideas, and finding the thread that connects them—which, unsurprisingly, is also a huge part of how I approach branding.
Spunky Psyche gives me a place to bring all of those pieces together: strategy, art, storytelling, culture, curiosity, and a healthy appreciation for doing things a little differently.
Most businesses have fine print—the things you don't find out until you've already signed the contract, started the project, or scrolled really far down the page. We'd rather put ours out in the open.
These are the beliefs, boundaries, and practices that shape how Spunky Psyche does business. You don't need to agree with us on every little thing, but there are a few things we believe are worth saying plainly. So, before we work together, here's what you should know.
What we believe:
Human rights are human rights. LGBTQIA+ people deserve safety and equality. Disabled people deserve accessibility. People deserve autonomy over their own bodies.
No group of people is inherently more deserving of dignity, rights, safety, or opportunity than another. Racism, sexism, transphobia, homophobia, ableism, and other forms of dehumanization have no place here.
We have a responsibility to take care of the world and the people we share it with. Profit, convenience, and growth shouldn't automatically come at their expense.
People are more important than marketing. Your audience consists of human beings before they're leads, conversions, personas, or data points.
Your life is not a content library. Your identity, culture, trauma, relationships, and lived experiences don't exist simply because they could make a compelling story.
Not everything that can be marketed needs to be. Sometimes the right decision is leaving a great story off the content calendar.
Accessibility is an ongoing practice, not a checkbox. We won't always get it perfect, but we'll keep listening, learning, and looking for ways to make our systems more usable for more people.
You deserve agency in the businesses you build. Our role is to give you context, expertise, and options; not make decisions about your business or community for you.
THE FINE PRINT
Let’s talk about AI:
Spunky Psyche uses AI as a limited support tool for administrative tasks and early-stage internal exploration. And when we say limited, we mean it.
This may include:
Proofreading writing we've already created for spelling, grammar, clarity, and accidental repetition.
Cleaning up and organizing our own notes after meetings, research sessions, or internal brainstorming.
Summarizing notes we've already taken so information is easier to reference throughout a project.
Organizing human-created information into categories, lists, or working documents when we're dealing with a particularly large pile of notes.
Assisting with routine administrative writing, such as cleaning up the wording of an email, project update, or other behind-the-scenes communication we've already drafted.
Supporting early-stage internal exploration, such as helping us organize an existing idea, explore wording, generate questions, or consider different angles. AI may help us get an exploratory process moving, but it does not develop the strategies, ideas, concepts, messaging, or creative solutions we ultimately deliver to our clients.
That’s it. We do not use AI to perform the brand strategy, design, or marketing work our clients hire us to do. We also do not use generative AI to create images, concepts, or other creative deliverables on behalf of our clients. The final product is always created, shaped, reviewed, and approved by a human.
The bottom line is that you can’t build human stories that genuinely connect with other humans by outsourcing the thinking, perspective, and creative decision-making to a chatbot. Those parts of the process require curiosity, context, conversation, intuition, and a real person on the other side paying attention.
⭐ If you're uncomfortable with AI being used anywhere in your project—even for the supporting tasks listed above—let us know. We'll happily remove it from your project’s process. No explanation or justification needed.