Berry Strange had a bold product vision and a team committed to doing things differently, but without a foundational brand system, they risked a launch that could fall flat. From our first meeting, it was clear they didn’t just want a logo. They needed a full, scalable identity system that could unify their customer experience and streamline internal training.
We were stoked to be a part of such a fun project that would challenge our creative problem solving.
BERRY STRANGE | BOLD IDENTITY PACKAGE
The result? We built a brand strategy rooted in their values and brought it to life with expressive design elements that matched their personality: bold, playful, and unforgettable. From packaging to visual identity, every asset was crafted to invite consumers to engage and grow with the brand.
Thank you to the Berry Strange team for being such amazing collaborators!
What Success Looks Like
Berry Strange launched with big ambitions and a need for brand consistency across every touchpoint. From packaging to strategy, our goal was to build a flexible system that could grow with them. The final deliverables included a full brand strategy, cohesive visual identity, and scalable packaging system. This positioned Berry Strange to show up confidently at launch and beyond. Every asset was designed not just to look great, but to support team training and future marketing expansion.
Berry Strange Discovery Call
Berry Strange Mind Map
Berry Strange Mood Board #1
Berry Strange Mood Board #2
Berry Strange Visual Guide One Page Ref
Berry Strange Collectible Pins
Berry Strange Resealable Tub
Berry Strange Shipping Box
Berry Strange Shipping Box Back View
Berry Strange Shipping Box Opened
Berry Strange Gabbin' Gabbie Pin
Berry Strange Sassy Sploink Pin
Berry Strange Resealable Package
Berry Strange Resealable Package Side
Berry Strange Candy Wrapper