build a brand
that is
unmistakeably you
A focused 10-day intensive designed for identity-driven founders who want to clarify their voice, express their values, and show up fully, without watering themselves down.
A 10-Day identity reclaim
for founders
who are done shrinking.
When you’re ready to stop editing yourself to fit your brand, something has to change.
The Identity Reclaim is a focused 10-day, co-creative process for founders who value authenticity over trends and expression over conformity. Together, we clarify your voice, define your values, and shape messaging that reflects your lived experience, so your brand finally feels aligned instead of performative.
Through a 90-minute deep-dive session, thoughtful research, and a custom Identity Document, we translate your depth into clear, grounded language. You’ll walk away with defined messaging pillars, a refined brand voice, and activation tools that make it easier to show up consistently; without burning out or second-guessing yourself.
No more editing your personality to sound “professional.” No more diluting your message to make it more digestible. No more feeling unseen inside your own brand.
“As a conversation and toolkit for developing a brand identity, I think the process was really good at helping me be reflective and create clear tools for immediate use. It will definitely help guide my conversation and presentation in professional settings going forward.”
— Rebecca Lee, Scientific Business Analyst
You’ve Been Making Yourself Palatable.
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Filtered Expression
You pause before posting because it doesn’t feel fully aligned. Your voice gets watered down because people tell you “playing it safe” is best.
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Lost in Translation
You’ve worked with people who tried, but didn’t fully understand your identity. And you were left with a brand that felt close… but still isn’t right for your business.
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Powerful, But Misread
Your message carries depth and nuance. Without clear understanding, people miss the point, and you end up over-explaining over and over again.
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"Professional" Mask
You’ve learned to soften your edges to be taken seriously. But over the years you’ve spent so much time, energy, and money on the wrong opportunities for your business.
What You’ll Walk Away With
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Deep-Dive Strategy Session
In 90-mins, we unpack your positioning, audience, and growth goals to identify where alignment is breaking down and where to start looking for more opportunities.
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Industry Landscape Analysis
We analyze your market to identify positioning gaps, emerging opportunities, and what truly differentiates high-performing brands in your space.
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Strategic Positioning Framework
We analyze how competitors position themselves across brand archetypes to reveal predictable patterns, missed opportunities, and potential brand levers.
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Brand Profiling
We use our research to define clear positioning pathways and present two strategic directions. You choose the path forward, and we formalize it into your documented brand strategy.
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Mini-Strategy Doc (2–3 pages)
A concise strategy summary capturing your positioning, messaging direction, and differentiation; documented and ready to implement in your business.
This also includes your recommended next steps to start implementing your strategy.
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Choose Your Activation Path
You will be given a choice as a founder to select one of two asset packs to start implementing into your business
Social Content Bank
10 ready-to-post captions + 10 tailored content prompts aligned with your voice.Communication Toolkit
Bio script, outreach message, and 3 email templates written in your authentic tone.
Package starts at $700
A low-risk, high-alignment process designed to help you feel seen, and start showing up immediately across your platforms.
✺ Frequently asked questions ✺
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If your positioning isn’t clear, new visuals will only amplify the confusion. Design works best when it’s built on a solid strategy. This reset ensures you’re not investing in aesthetics before clear communication.
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If your brand no longer reflects your current expertise or growth stage, then yes. The purpose of this package isn’t to start over. It’s about realigning what you’ve built so it supports where you’re going next.
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A full rebrand focuses on visuals and execution. The Identity Reclaim focuses on clarity and direction. It defines what needs to change (and what doesn’t) before any design work begins.
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This process is collaborative. You’re not handing over your identity. We’re building on your established foundation to creating guides to maintain clarity in your business.
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No. This focuses on voice, values, and messaging first. Visual identity can follow if needed. Our team is happy to continue working with you if you desire branding design and assets.
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That’s ok! Part of the benefits of this package is that brand strategy helps founders create stronger and clearer offers to help their own clients.