For Founders
Who Know Their
Brand Isn’t Fully Aligned
To celebrate my birthday on 04/20, I’m opening 5 private strategy spots for founders ready to finally align their brand and move forward with clarity.
A 10-Day identity reclaim
for founders
who are done shrinking.
This is a focused, co-creative process designed to help you clarify your voice, define what your brand actually stands for, and build messaging that finally reflects who you are; not who you think you need to be.
Through a guided deep-dive and thoughtful strategy work, we’ll uncover what’s been holding your brand back, align your positioning with the level you’re operating at, and create a clear direction you can confidently move forward with.
By the end, you’ll walk away with stronger messaging, a more grounded brand presence, and the clarity to show up consistently without second-guessing yourself, so your brand feels aligned, intentional, and ready to grow.
“As a conversation and toolkit for developing a brand identity, I think the process was really good at helping me be reflective and create clear tools for immediate use. It will definitely help guide my conversation and presentation in professional settings going forward.”
— Rebecca Lee, Scientific Business Analyst
You’ve Been Making Yourself Palatable.
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Filtered Expression
You pause before posting because it doesn’t feel fully aligned. Your voice gets watered down because people tell you “playing it safe” is best.
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Lost in Translation
You’ve worked with people who tried, but didn’t fully understand your identity. And you were left with a brand that felt close… but still isn’t right for your business.
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Powerful, But Misread
Your message carries depth and nuance. Without clear understanding, people miss the point, and you end up over-explaining over and over again.
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"Professional" Mask
You’ve learned to soften your edges to be taken seriously. But over the years you’ve spent so much time, energy, and money on the wrong opportunities for your business.
What You’ll Walk Away With
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Deep-Dive Strategy Session
In 90-mins, we unpack your positioning, audience, and growth goals to identify where alignment is breaking down and where to start looking for more opportunities.
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Industry Landscape Analysis
We analyze your market to identify positioning gaps, emerging opportunities, and what truly differentiates high-performing brands in your space.
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Strategic Positioning Framework
We analyze how competitors position themselves across brand archetypes to reveal predictable patterns, missed opportunities, and potential brand levers.
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Brand Profiling
We use our research to define clear positioning pathways and present two strategic directions. You choose the path forward, and we formalize it into your documented brand strategy.
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Mini-Strategy Doc (2–3 pages)
A concise strategy summary capturing your positioning, messaging direction, and differentiation; documented and ready to implement in your business.
This also includes your recommended next steps to start implementing your strategy.
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Choose Your Activation Path
You will be given a choice as a founder to select one of two asset packs to start implementing into your business
Social Content Bank
10 ready-to-post captions + 10 tailored content prompts aligned with your voice.Communication Toolkit
Bio script, outreach message, and 3 email templates written in your authentic tone.
ONLY 5 SPOTS AVAILABLE
Applications are open April 13–17 for a small group of founders ready to finally get their brand aligned.
Private access investment: $420 (normally $700).
This offer is not public and is only available to Hey Famm members.
Once these spots are filled, this opportunity is gone.
Frequently asked questions
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If your positioning isn’t clear, new visuals will only amplify the confusion. Design works best when it’s built on a solid strategy. This reset ensures you’re not investing in aesthetics before clear communication.
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If your brand no longer reflects your current expertise or growth stage, then yes. The purpose of this package isn’t to start over. It’s about realigning what you’ve built so it supports where you’re going next.
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A full rebrand focuses on visuals and execution. The Identity Reclaim focuses on clarity and direction. It defines what needs to change (and what doesn’t) before any design work begins.
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This process is collaborative. You’re not handing over your identity. We’re building on your established foundation to creating guides to maintain clarity in your business.
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No. This focuses on voice, values, and messaging first. Visual identity can follow if needed. Our team is happy to continue working with you if you desire branding design and assets.
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That’s ok! Part of the benefits of this package is that brand strategy helps founders create stronger and clearer offers to help their own clients.