Gabby came to the project with a clear vision of a beauty brand that felt bright, bubbly, and premium. She needed a strong foundation to her brand identity that could reflect the care, confidence, and elevated experience she brings to every client interaction.
Through discovery, we uncovered the heart of Glam by Gabbs: comfort, happiness, trust, and a deeply personal client experience. Gabby’s brand needed to feel like her: kind, attentive, detail-oriented, and committed to helping clients feel beautiful for their biggest moments.
GLAM BY GABBS | Brand Identity Starter
We built a brand system that balanced playful energy with a premium beauty feel, giving Glam by Gabbs the tools to show up consistently across client touchpoints; from social media to event-day communications.
The final identity feels bubbly, confident, and elevated, just like the experience Gabby creates for her clients.
Thank you, Gabby, for trusting us with such a personal and joyful brand!
What Success Looks Like
Success for Glam by Gabbs is a brand that instantly communicates confidence, care, and expertise. The new identity helps Gabby stand out in a competitive beauty market while speaking directly to the clients she most wants to serve. It also gives potential clients a clear sense of what they can expect before they ever book: a polished beauty experience, thoughtful communication, and makeup that helps them feel seen, celebrated, and confident.
LET’S BUILD A BRAND
THAT CREATES
AN IMPACT