Before working with us, Ryan had already built a strong foundation as an Online Business Manager, but he was still working through how to clearly communicate what made his approach different. He knew he wanted to move beyond the standard “take tasks off your plate” positioning commonly used in the OBM space and lean further into the systems thinking, problem-solving, and strategic partnership that came naturally to him.

He also wanted more clarity around who he was speaking to, how to describe the transformation his clients experience, and how to connect his “Follow the Fun” philosophy to a credible business outcome.

ryan fann consulting | Brand Strategy

Through brand strategy, competitive research, audience development, positioning, and ongoing consultation, we shaped a brand foundation around Ryan’s strengths as a thoughtful, systems-minded Business Architect.

Together, we refined his brand promise, clarified his approach to differentiation, defined his core transformation around clarity, confidence, and momentum, and developed messaging that gives him a stronger framework for content creation, sales conversations, and future marketing.

What success looks like

Success for this project was about giving Ryan the clarity to confidently explain what he does, why his approach is different, and how to carry that foundation into his marketing moving forward.

By the end of our work together, Ryan had a clearer understanding of his ideal audiences, a defined point of view within the OBM space, and language to articulate the transformation he creates for clients. He also walked away with frameworks he could continue using to guide future content, messaging, and brand decisions as his business evolves.

Most importantly, Ryan told us he felt “a lot more confident in my marketing/brand foundations” and that the strategy helped “crystallize what I’ve been swirling around for the past several months.” For us, that’s what a successful brand strategy should do: turn the ideas already living in your head into a foundation you can understand, communicate, and actually use.

Check out Ryan’s website.