Inclusive by Design:

Building the Stellar Allies

Brand Experience

Client spotlight:
Stellar allies

Stellar Allies is a travel company dedicated to providing inclusive and accessible stargazing experiences for women, queer individuals, and other minorities. They service international stargazing tours with a focus on personal safety and inclusivity, allowing clients to either enjoy private tours or share the adventure with a group of five.

the challenge

Stellar Allies faced the challenge of building trust with an audience that had often felt exploited or unseen by traditional travel brands. Their mission was clear, but their visual presence needed to radiate the same sense of safety, credibility, and inclusion as their tour experiences. Our objective was to craft a comprehensive branding system that would resonate emotionally with marginalized travelers while presenting Stellar Allies as a safe, expert-led, and welcoming alternative to mainstream tour companies.

HOW WE SOLVED IT

We designed a visual identity and marketing system that aligned with their values of inclusivity, curiosity, and community. The deliverables included:

Brand Identity System: Logo suite (primary, secondary, logo mark), inclusive color palette inspired by the night sky, and typefaces that balance warmth with professionalism.
Landing Page: Built for clarity and emotional resonance. Emphasized trust signals, simple booking actions, and inclusive photography.
Social Media Toolkit: Templates for announcements and testimonials, optimized for visual cohesion across platforms.
Print Brochure: Meant to educate readers on the various travel packages Stellar Allies offers
Email Newsletter Templates: Custom layouts for welcome messages, tour confirmations, and storytelling-driven newsletters.

We developed a custom brand identity system that encapsulates rooted in the Advocate + Guardian archetypes. The logo suite, color palette, and typography were designed to feel modern, welcoming, and grounded in astronomy. It was important to position the brand as both credible and emotionally resonant for marginalized travelers.

bRANDING DESIGN

The landing pages were crafted to build immediate trust and guide users to take action. We emphasized inclusive language, curated imagery, and clear calls-to-action. The page balances inspiration with usability, designed to engage first-time visitors and reassure a cautious audience.

lANDING pAGES

MARKETING STRATEGY

We worked closely with the company to create a cohesive brand experience. From social media to emails to customer service, the messaging highlights emotional triggers like belonging, empowerment, and community, creating a brand voice that speaks directly to its niche market.

VISUAL LANGUAGE SYSTEM

The brand guide defines how Stellar Allies shows up physically across every touchpoint. We documented logo usage, type hierarchy, color psychology, photography direction, and tone of voice. This system ensures consistency and clarity, empowering the team to scale without diluting their mission.

Brochure design

The printed and digital brochures were designed as storytelling tools that convey both the magic of stargazing and the safety of inclusive travel. They walk potential customers through the experience, answer common questions, and spotlight client testimonials.

Social Media ToolKit

We designed a small library of social media templates that allows for Stellar Allies to consistently communicate their message on platforms like Instagram and Facebook, building community while staying on brand visually and tonally.

THE RESULTS: BRAND IMPACT

While the project is still in early rollout, Stellar Allies has already reported stronger engagement across digital channels, more confident inquiries from new prospects, and high praise for the welcoming tone of the brand's look and feel.

Why Does It Matter?

In a space dominated by tone-deaf or corporate travel brands, Stellar Allies now stands out as authentically community-first. This case shows how strategic design and storytelling can bridge emotional trust gaps especially when serving underrepresented audiences.