binge watch your way to a better brand
Most branding advice tells you to sit down, fill out a worksheet, and emerge with a fully-formed brand identity.
BORING! And honestly, it’s not realistic for most overwhelmed founders.
As a recovering perfectionist who spent 18 months branding my own business, I know firsthand that the messy, exploratory middle is where the magic actually lives. That's why one of my favorite research methods involves popcorn, a couch, and 72 hours of intentional binge-watching.
In my latest piece on Brain Flutter, I walk you through how I used Kim Possible, to crack the brand archetype for a Creative Director client's agency. We're talking Outlaw energy, sharp color psychology, and the kind of bold positioning that disrupts competitors.
Turns out today's most successful stories have already done the audience research for us. We just have know what to look for.
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