Thimble began as an ambitious idea to reimagine the craft store experience for a new generation of makers. Their founders saw a gap in the market: while big-box stores offered aisles of supplies, they lacked the sense of belonging and creativity that fuels true artistry. Thimble set out to change that by creating an inclusive, community-driven hub where every crafter, from beginner to expert, could feel inspired, supported, and connected.
THIMBLE | BOLD GROWTH PACKAGE
Our collaboration focused on building the brand from the ground up: developing its strategy, defining its personality, and crafting a visual system that celebrates nostalgia while inviting innovation. Together, we shaped a brand that feels both homegrown and forward-thinking. We wanted a space that honors the timeless joy of making by hand while building a future where creativity thrives through connection.
What Success Looks Like
Thimble now has a clear voice and visual identity that speaks directly to its audience of makers, dreamers, and community builders. Every design element, from packaging to in-store signage, reinforces the feeling of nostalgia and belonging that sets Thimble apart from corporate competitors. Because of their flexible brand system, Thimble is equipped to expand its offerings without losing its signature warmth and playfulness. The result is a brand that doesn’t just sell supplies, but fosters connection, curiosity, and confidence in every creative who walks through the door (or logs in online).
LET’S BUILD A BRAND
THAT CREATES
AN IMPACT